Decision Analysis has completed the largest national survey on specific juror attitudes toward litigation specific issues. With almost 3,000 responses, this report will provide surprising results and invaluable insight into how jurors think about product defects, warnings, causation, and damages.
This survey, conducted with Savitz Field and Focus, asks in-depth questions about juror attitudes toward car manufacturers, oil and chemical companies, tobacco, pharmaceutical and others. Foreshadowing the Toyota and BP litigation, more than 88% of respondents believe that products sold by car manufacturers are safe or extremely safe while almost 65% believe that products sold by oil companies are dangerous or extremely dangerous.
Soon, our final report on this extraordinary study will be available, exploring what both plaintiffs and defendants can do to address juror concerns as well as profiles of jurors that favor plaintiff and defense positions on the various issues.
